Orange compact futuristic electric car with black roof and unique hexagonal wheels parked on a city street.

Garden of Forgotten Recipes

A sponsored project from the cat food brand Purina's product line: Fancy Feast. This is a pop-up event that is designed to generate media attention and publicity.

Group project — student work in a sponsored studio class

The 2020-23 COVID Pandemic

Social distancing made us realize that our relationships with our friends and family aren't as close as they used to be. We all want something to help with reconnecting with our peers. We've spent so long cooped up in our homes with only our pets for company, we decided to design this event around a night out with our companions, furry or otherwise.

Do you feel a strong need to reconnect with your friends?

Would you like to encounter a magical moment?

Will you enjoy a one-of-a-kind culinary experience?

MoodboardMoodboardMoodboard

Welcome to the

The Garden

of Forgotten Recipes

Step into a unique world where culinary adventures awaits at every corner.
Just what will unfold within the enchanted garden of Fancy Feast?

Use of generative AI for visualization purposes

The core idea of this experience is centered around Fancy Feast's culinary secret, and will be held in the winter during Fancy Feast's anniversary.

The concept is to serve both the owner and their pet a fancy feast in a pop-up dining experience.
As an analogy, we designed this experience with the concept of puzzles in mind.

The 3 Realms

The main journey will be divided into 3 stations, based on the flavors of the sky, land, and sea.

Sky

Butternut Squash Chicken Street Taco

Land

Panzanella with Braised Beef

Sea

Whitefish and Dressed Cannellini Beans

Combine the recipe cards
distributed at each section...


To uncover the event logo!

Special Event:

Photo Op with the Fancy Feast mascot 

Enjoy Christmas at...

The Garden of Secret Recipes

Enjoy your Fancy Feast!