
A sponsored project from the cat food brand Purina's product line: Fancy Feast. This is a pop-up event that is designed to generate media attention and publicity.
Social distancing made us realize that our relationships with our friends and family aren't as close as they used to be. We all want something to help with reconnecting with our peers. We've spent so long cooped up in our homes with only our pets for company, we decided to design this event around a night out with our companions, furry or otherwise.




Welcome to the
Step into a unique world where culinary adventures awaits at every corner.
Just what will unfold within the enchanted garden of Fancy Feast?


The core idea of this experience is centered around Fancy Feast's culinary secret, and will be held in the winter during Fancy Feast's anniversary.

The concept is to serve both the owner and their pet a fancy feast in a pop-up dining experience.
As an analogy, we designed this experience with the concept of puzzles in mind.
The main journey will be divided into 3 stations, based on the flavors of the sky, land, and sea.

Butternut Squash Chicken Street Taco

Panzanella with Braised Beef

Whitefish and Dressed Cannellini Beans













