Orange compact futuristic electric car with black roof and unique hexagonal wheels parked on a city street.

Singer Touring Ski Boots

To design ski boots using next generation technology to elevate skiing from hobby to passion for Singer.

Branded project — Student work

About

Singer Vehicle Design Logo

Singer Vehicle Design is a car "resto-mod" company that specializes in high end luxury modifications for model 1 Porsche 911s. They are known for their attention to detail and a relentless pursuit of perfection.

Two classic convertible sports cars, one navy blue and one red, parked on a stone pier by the ocean.

Direction

A bespoke alpine touring boot designed for effortless uphill ascents and uncompromising downhill control fits Singer's philosophy and passion for adventure and speed. This product translates the tailored, high-performance spirit of Singer's reimagined classic 911s directly to the snow.

Alpine

Alpine skier racing downhill around a blue gate on a snowy slope casting striped shadows.
Precision
Racing
Control

Alpine skiing is the practice of sliding down snow-covered slopes on skis, relying on chairlifts and groomed resort trails to maximize downhill speed, control, and accessibility.

Nordic

Man skiing on a groomed snowy trail with snow-covered mountains and trees in the background.
Lightweight
Stamina
Rhythm

Nordic skiing is a discipline of cross-country movement across flat or rolling terrain using free-heel bindings, propelling oneself forward through rhythmic, low-impact momentum.

Touring

Skier with orange skis and helmet skiing through deep snow among snow-covered pine trees.
Adventure
Passion
Endurance

Ski Touring is a form of skiing where enthusiasts climb mountains using specialized bindings and lightened gear to earn their own downhill descents without relying on ski lifts.

Competitors

The competitors in this market are all focusing on ski boots that are only suitable for casual use or competition use. None are specializing in high-end hobby ski boots.

Matrix of ski brand logos arranged on axes of luxury to affordable and conservative to innovative.

Structure

Colored diagram of a boot with labeled components like liner, strap, cuff, buckle, outsole, and toe lug.Diagram of a boot with labeled fixed, flexible, and design functional components in red, blue, and green.

Materials

Close-up of several smooth, reflective silver metal cylinders against a black background.

Zinc-Galvanized Magnesium

Magnesium is chosen over the more conventional Aluminum due to it's high strength-to-weight ratio as well as resistance to wear in cold weather. It is 33% lighter than Aluminum and 70% lighter than steel.

Close-up of colorful plastic pellets in green, yellow, red, brown, black, blue, and pink arranged in groups.

Polyamide/Pebax

20% lighter than the more conventionally used polyurethane, polyamide provided flexibility, durability as well as excellent temperature resistance. The springy elasticity provides quick energy return for fast turns on the slope, while also providing sufficient protection and cushioning on the rare impact.

Close-up of black carbon fiber material with a textured weave pattern.

Carbon Fiber

Extremely lightweight, carbon fiber has been touted as the most prominent composite material since it's creation. Excellent strength to weigh ratio and high stiffness makes it a sure pick for structural components.

Eight side-view line sketches of a boot with varying curved sole designs shown by thick black lines.Line drawing of a ski boot shown in three stages of fastening from left to right.
Sketches of eight side views of boot designs, one with a fastener and shaded overlap piece.
Technical sketch of a ski boot in three side views showing its design and adjustment mechanism.
Technical line drawing showing a side view of a ski boot with moving parts and an arrow indicating motion.

3D Process

Side view of a brown mid-calf rubber boot with a textured sole.Side view of a brown ski boot with a buckle on the back and a textured sole.Side view of a red ski boot with thick sole and adjustment dials.Side view of a brown ski boot with a buckle and sturdy sole.Side view of a gray ski boot with adjustment dials and textured sole.High-tech, dark green and black ski boot with orange accents and adjustment dials on the side.

Technology

Close-up of a carbon fiber latch with an orange tab on a dark green curved surface.

Heel-Lock Mechanism

A lightweight magnesium buckle on the heel allows free ankle movement when unlatched and a rigid high-response stiffness when latched. This allows flexible movement during the ascent and a robust heel support structure for the descent.

Close-up of a green snowboard boot with a BOA dial lacing system featuring an orange wire.

BOA Lacing System

A dial based system that allows uniform tightening of the boot in all areas while preserving the best fit possible for the user. The dial has a very textured grip and pops out for easier access with gloved hands. The monogram stays upright independent of the dial.

Carve your own path with
Singer Touring Ski Boots

Close-up of ski boots fastened to skis on snow with sun shining in background.
Close-up of a green and blue high-tech boot with orange laces and metallic details.Pair of modern green and black snow boots with orange laces on a white background.
Green and black ski boot with orange laces and signature on side on white background.

Thank you for coming with me
on this adventure