To design ski boots using next generation technology to elevate skiing from hobby to passion for Singer. These are a leap into a fresh market for Singer and a new way for them to pursue perfection.
ABOUT SINGER
Singer Vehicle Design is a car "resto-mod" company that specializes in high end luxury modifications for model 1 Porsche 911s. They are known for their attention to detail and a relentless pursuit of perfection.
RESEARCH
Touring ski boots are used both for uphill travel and downhill skiing, requiring considerations for both on-foot and on-ski travel. This is where Singer can take their position in the current market.
COMPETITOR ANALYSIS
The competitors in this market are all focusing on ski boots that are only suitable for casual use or competition use. None are specializing in high-end hobby ski boots. This is where Singer can take their position in the current market.
STRUCTURE ANALYSIS
An analysis of the structure of an advanced touring ski boot to guide my design and help to decide what features to incorporate.
PROCESS
3D FORM DEVELOPMENT
I started with the basic shape of a boot then adjusted sizes accordingly to reach a satisfying proportion. Then came surfacing and addition of details such as mechanisms. Finally, I selected colors and materials, lining up the textures in 3D to achieve consistent patterns.
TECHNOLOGY
Walk Mechanism
A lightweight magnesium buckle on the heel allows free ankle movement when unlatched and a rigid high-response stiffness when latched.
BOA Fit System
A dial based system that allows uniform tightening of the boot in all areas while preserving the best fit possible for the user.
FINAL RENDERINGS
After making sure all textures, materials, and lighting were in place, I created these final renderings to showcase the form and materials of the final boot. I also made an in-context shot to provide a distinct image of the boot in use.
